Effect of Gender on Media Exposure in Villages-A Case Study of Kalisindh Thermal Power Project Ms. Karra Reeta1,4,*, Dr. Mishra P. N.2,**, Dr. Jain Pooja3,*** 1Assistant Engineer, Service Building, H-I, First Floor, Kalisindh Thermal Power Project, near village Undal, Rajasthan 2Professor of Management and Head School of Economics, Devi Ahilya Vishwavidhyalay, Takshshila Campus, Khandwa Road, Indore-452017 (M.P.) India 3Asst. Professor, International Institute of Professional Studies, Devi Ahilya Vishwavidhyalay, Takshshila Campus, Khandwa Road, Indore-452017 (M.P.) India 4Rajya Vidyut Utpadan Nigam Limited, Jhalawar-326023 (Raj) India *Corresponding Author E-mail: reetakarra@yahoo.com
**professor_mishra@yahoo.com
***poojaiips@gmail.com
Online published on 2 June, 2018. Abstract Media plays a very important role in society by creating awareness in people and protects public interest. In the words of Swami Vivekananda “There is no chance of the welfare of the world unless the condition of women is improved. It is not possible for a bird to fly on one wing”. It is absolutely true. Condition of women can be improved by only women empowerment. Now male and female are being treated at equal level in urban areas. But is it true for rural areas also? The study is an endeavour to find out the reply of this question. This paper presents the findings. A thermal power plant named as Kalisindh Thermal Power Project is constructed near village Undal in State Rajasthan. A survey has been carried out on people living in these villages through a structured questionnaire. Convenience sampling method is used for collection of sample. Frequency, percentage, simple arithmetic mean and ANOVA are the statistical tools used for the analysis. Top Keywords ANOVA, Convenience Sampling, Media exposure, Social Life. Top |