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Asian Journal of Management
Year 2018, Volume-9, Issue-1 (January-March)
Print ISSN : 0976-495X
Online ISSN : 2321-5763

Table of contents RSS Feed

Research Articles

Financial Inclusion-A Study of Awareness Level of People in Indore District
Vaishali Waikar, Dr. Yamini Karmarkar
DOI:10.5958/2321-5763.2018.00001.X

Glass Ceiling: Break the Invisible Barrier
Dr. Suchitra Rathi
DOI:10.5958/2321-5763.2018.00002.1

Social Media: A Determinant Factor of Consumer Life Quality from E-Commerce Perspective
Amoghsiddhi Urne, Dr. Artee Aggrawal
DOI:10.5958/2321-5763.2018.00003.3

Consumer Attitude towards E-tailing: An emperical study on Rural and Urban Areas.
Mr. Thummala. Sudheer, Dr. Bodduluri. Sudhir
DOI:10.5958/2321-5763.2018.00004.5

Indian Diaspora in USA-Taking Stock and Future Directions
Dr. Preeti Singh
DOI:10.5958/2321-5763.2018.00006.9

Consumer Awareness Towards Brand Equity
Mani Arora, Dr. Anil Kumar
DOI:10.5958/2321-5763.2018.00007.0

A Study on Youth Attitude towards Organic Food Products in Salem District with Reference to College Students
Dr. M. Surya Kumar, A. Dhanalakshmi
DOI:10.5958/2321-5763.2018.00008.2

Cognitive Dissonance amongst Youth of Jalandhar City for Purchase of Online Apparels
Dr. Ritu Sehgal
DOI:10.5958/2321-5763.2018.00009.4

An Impact of Socio-Economic Factors on Saving Behaviour of Individuals
Ms. Gagneet K. Bhatia, Dr. Meenakshi Tyagi
DOI:10.5958/2321-5763.2018.00010.0

Trends and Directions of Employee Engagement: Perspectives from Literature Review
Vijay Kumar Shrotryia, Upasana Dhanda
DOI:10.5958/2321-5763.2018.00011.2

Corporate Governance and Indian Stock Market: A Study with Asymmetric Conditional Volatility Models
Nikhil Kaushik
DOI:10.5958/2321-5763.2018.00012.4

Ephemeral Marketing: Conceptualization and Measurement of its Effectiveness in Restaurant Industry
Tanya Mehra, Ishika Agarwal, Sanjeev Swami
DOI:10.5958/2321-5763.2018.00013.6

Recent Trends in Women Entrepreneurs in Salem, Tamil Nadu
Dr. N. Rajendhiran, M. Kousalya Devi
DOI:10.5958/2321-5763.2018.00014.8

How does Dividend Policy Impact the Value of the Firm?-An analysis of selected Indian Sectors
Nilam Panchal
DOI:10.5958/2321-5763.2018.00015.X

Voters Perception towards Branding among Indian Politicians
Pankaj Goel, Dr. Amanpreet Singh Brar
DOI:10.5958/2321-5763.2018.00016.1

A Study on Consumer Satisfaction with regards to Service Quality of Indian Railways
Joyjit Sanyal, Sweta Roy, Lovely Kumari Gupta
DOI:10.5958/2321-5763.2018.00017.3

Intellectual Capital of Africa: Comparison of the Five Most Competitive Countries
Dr Iss Tsouli, Bouchra Elabbadi
DOI:10.5958/2321-5763.2018.00018.5

Pre IPO and Post Ipo Operating Performance Evaluation on Indian Select Companies
Dr. Sharon Valarmathi, Christo Jossy, Ashwin Babu
DOI:10.5958/2321-5763.2018.00019.7

Factors Determining online Purchase behaviour of The Consumers in Punjab (A study of Urban and Rural Consumers)
Dr. Amrinder Singh, Dr. Pritpal Singh
DOI:10.5958/2321-5763.2018.00020.3

Quality of work life amongst the employees in Automotive Industry
Dr. B. Janakiraman
DOI:10.5958/2321-5763.2018.00021.5

Learning to Learn Attitude, Self-Efficacy and Communication: Exploring the Triad
Ms. Manasee Mishra, Prajna Pani
DOI:10.5958/2321-5763.2018.00022.7

Employee Turnover: Where Do Employers Miss?
Bilal Ahmad Rather
DOI:10.5958/2321-5763.2018.00023.9

A Study of Factors affecting the level of Consumer's buying behavior for Branded Apparels
Dr. Pawan Kumar, Kanchan
DOI:10.5958/2321-5763.2018.00024.0

Transferable Skills as Facilitator for Placement amongst B School Students
Dr. B. Janakiraman
DOI:10.5958/2321-5763.2018.00025.2

Impact of Green Marketing Tools on Consumer Buying Behaviour
Anupreet Kaur Mokha
DOI:10.5958/2321-5763.2018.00026.4

Online Merchandising Cues Influencing the Purchase Intention of Generation Z Mediated by Emotions Using-S-O-R Framework
Mary Rani Thomas, Jain Mathew
DOI:10.5958/2321-5763.2018.00027.6

The Impact of Behavioural Factors on Investment Intention of Equity Investors
V. Sashikala, Dr. P. Chitramani
DOI:10.5958/2321-5763.2018.00028.8

Mediating Role of Employee Engagement in the Relationship between Perceived Supervisor Support and Job Satisfaction
Muskan Khan, N. Lakshmi
DOI:10.5958/2321-5763.2018.00029.X

B2C E-Commerce in India: Evolution, Prospects and Challenges
Dr. C.L. Chandan, Neeti Gupta
DOI:10.5958/2321-5763.2018.00030.6

A Study of Factors of Lifestyle and its impact on Nutraceutical Consumption: India Perspective
A. S. Suresh, Bhavna Pawar
DOI:10.5958/2321-5763.2018.00031.8

Females Presence on the board and Financial Performance: A Study of Family Controlled Businesses
Dr. Sangeeta Mittal, Lavina
DOI:10.5958/2321-5763.2018.00032.X

Mobile Banking: Pain or Gain
Sushma
DOI:10.5958/2321-5763.2018.00033.1

A Study on Employee Conviction to Change-With Special Reference to Telangana State Road Transport Corporation
A. Durga Sree
DOI:10.5958/2321-5763.2018.00034.3

Reinventing IHRM Factors for Expatriate Satisfaction in it Sector in Asia and Outside Asia.
Mrs. Vibha Sharma, Dr. Mitu G. Matta
DOI:10.5958/2321-5763.2018.00035.5

Strategic Workforce Development
Saurabh Gupta, Ruchi Tyagi
DOI:10.5958/2321-5763.2018.00036.7

Influence of Faculty Communication on Students’ Learning
Vishal Khasgiwala, Swati Oza
DOI:10.5958/2321-5763.2018.00037.9

A Study on Factors of Workplace Happiness
Dr. Gudivada Venkat Rao, D. Vijayalakshmi, Rama Goswami
DOI:10.5958/2321-5763.2018.00038.0

Demographics and Work-life Enrichment
Joshin Joseph, C.G. Kavia, Jobin Simon, Deepu Jose Sebastian
DOI:10.5958/2321-5763.2018.00039.2

Knowledge, Attitude and Practice (KAP) Study Regarding Bio-Medical Waste Management Am ong Staff in a Tertiary Care Hospital at Andhra Pradesh
Mondal Ramkrishna, P Satyanarayana
DOI:10.5958/2321-5763.2018.00040.9

Presence of Rational Bubble-Evidence from BRICS
Shubhi Papneja, Harshit Pathak
DOI:10.5958/2321-5763.2018.00041.0

Impact of Demonetization on Digital Transactions in India
Kanchan Kathial
DOI:10.5958/2321-5763.2018.00042.2

Understanding Securitization Role in Subprime Lending: Evidence from Countrywide Financial (U.S.)
Nikhil Garg
DOI:10.5958/2321-5763.2018.00043.4

A Study on Prospects and Challenges of Woman Entrepreneurs in Erode District of Tamil Nadu
Dr. V. R. Palanivelu, D. Manikandan
DOI:10.5958/2321-5763.2018.00044.6

Employee Engagement in the selected Manufacturing and Information Technology companies in Bengaluru
T. Ravikumar
DOI:10.5958/2321-5763.2018.00045.8

Achieving Work Life Balance through Flexible Work Schedule: A Conceptual Study
Ritu Saxena
DOI:10.5958/2321-5763.2018.00046.X

Stock Price Analysis for Reliance Industry Limited (RIL)
Arti Pathania, Dr. Ravikant Swami
DOI:10.5958/2321-5763.2018.00047.1

Trust and Hedonic Motivation: Predicting the Satisfaction and Continuance Intention to use Facebook
K Praveena
DOI:10.5958/2321-5763.2018.00048.3

How Convenience and Trust towards Organic Food Products Reach out the Customers: A Case on VFPCK
Heerah Jose, Moli P. Koshy
DOI:10.5958/2321-5763.2018.00049.5

Private Sector Bank Modeling-A Comparative Modeling Approach Involving Panel Data Regression
Ms. Nisha Kumari
DOI:10.5958/2321-5763.2018.00050.1

An Analysis of Accounting Variables and its impact on Market price per Share: Evidence from Nifty Pharma Index Companies of India
S. Girish, Dr. Kavitha Desai
DOI:10.5958/2321-5763.2018.00051.3

Effect of Gender on Media Exposure in Villages-A Case Study of Kalisindh Thermal Power Project
Ms. Reeta Karra, Dr. P. N. Mishra, Dr. Pooja Jain
DOI:10.5958/2321-5763.2018.00052.5

Customer Satisfaction in Residential Apartments in Kerala
C. A. Rafeekamol, Dr. M.K. Muhammed Aslam
DOI:10.5958/2321-5763.2018.00053.7

Determining the impact of Capital Structure on Economic Value Added with reference to select Pharmaceutical companies listed in National Stock Exchange
Geetanjali Purswani, Anand Raj
DOI:10.5958/2321-5763.2018.00054.9

Investment in Pharma Stocks in BSE: A Performance Analysis
Rupal Muduli, Udayan Das
DOI:10.5958/2321-5763.2018.00055.0

Socio-Assessing the Training Requirements for Career Advancement and Productivity of Administrative Staff in Private Universities: a Specific Reference to NCR
Ms. Rupinder Kaur, Dr. Manmohan Rahul
DOI:10.5958/2321-5763.2018.00056.2

Consumers Attitude towards Corporate social Responsibility and Cause-Related Marketing
Ms. Barkha Agrawal, Dr. C. K. Goyal
DOI:10.5958/2321-5763.2018.00057.4

An Exploratory Study on the Factors Affecting the Acceptance of Art as an Alternative Form of Investment by the Potential Investors
Ms. B Lakshmi, R Aruthra, Sanjay Sunny Otta
DOI:10.5958/2321-5763.2018.00058.6

Development of Total Quality Management Framework for Higher Education Institutions in Ghana-A Case Study of Three Public Universities
Nusrat-Jahan Abubakar, Grumail Sighn, Issah Mohammed
DOI:10.5958/2321-5763.2018.00059.8

Validation of Servqual Model in Star Hotels Pertaining to Bengaluru City
M P Sunil, Dr H Shobharani, Anna K Mathew, Ann E Rose
DOI:10.5958/2321-5763.2018.00060.4

Innovation in Organizations, Competitiveness and Performance: A Review and Research Agenda
Parul Singh, A. K. Saini
DOI:10.5958/2321-5763.2018.00061.6

A Close Look into Black-Scholes INDEX Nifty 50 Put Option Pricing Model: Evidence from Indian National Stock Exchange
Rajesh Kumar, Rachna Agrawal
DOI:10.5958/2321-5763.2018.00062.8

A Statistical Analysis of the Stochastic Drift between MICEX and TASI-an in-Depth Study
Abhishek Kumar
DOI:10.5958/2321-5763.2018.00063.X

Emotional Intelligence and Leadership Styles: A Study of Educational Leaders in Himachal Pradesh
Ina Sood, Dr. Shyam L. Kaushal
DOI:10.5958/2321-5763.2018.00064.1

An Analysis on the Impact of Commodity Prices and Exchange Rates on the Price of Bitcoin
Dr. Alicemani, P. Likithakariappa
DOI:10.5958/2321-5763.2018.00065.3

Rural Human Resource Development in light of Deen Dayal Upadhyaya Grameen Kaushalya Yojana in the state of Chhattisgarh
Rashmi Dewangan
DOI:10.5958/2321-5763.2018.00066.5

The Winner in the Battle of Health Insurance Penetration: India or china
Roselin Francis, Dr VR Uma
DOI:10.5958/2321-5763.2018.00067.7

Influence of Macroeconomic Variables on Stock Market Volatility: A study on Nifty
Dr. Ayan Majumdar, Anuradha Saha
DOI:10.5958/2321-5763.2018.00068.9

Factors Affecting the Fund Selection Capability of Mutual Fund Advisors
Sharika Hassan, Dr. Asif Iqbal Fazili, Asif Hamid
DOI:10.5958/2321-5763.2018.00069.0

Flipped Classroom-An Innovative Methodology for Effective Teaching Learning Process
M Divyashree
DOI:10.5958/2321-5763.2018.00070.7

High Performance Work System and Social Exchange Theory-Exploring Mediating Effect in Indian Insurance Industry
Dr. Amit Kumar
DOI:10.5958/2321-5763.2018.00071.9

Production of Makuea poo-ung puree for usage in meal preparation
Frances Betty Fraikue, J. P. Prasanna Kumar, Edem K. Amenumey
DOI:10.5958/2321-5763.2018.00074.4

Measurement for Responsible Tourism: Development of a Stakeholder-Based Scale
Dr. Paul V. Mathew, Vijay Kuriakose
DOI:10.5958/2321-5763.2018.00075.6

Consumers buying behavior towards Online Shopping-A study of Literature Review
Dr. Mridulesh Singh, Ankit Kumar Katiyar
DOI:10.5958/2321-5763.2018.00076.8

A Study of Factors influencing buying Behaviour of utilitarian and Hedonic Shoppers: Evidence from FMCG, Sports, Jewelry, Books and apparels retail formats.
A. S. Suresh
DOI:10.5958/2321-5763.2018.00079.3

Perception of Society towards Corporate Social Responsibility: A Study of District Jhajjar in Haryana
Dr. Suman
DOI:10.5958/2321-5763.2018.00080.X

An Empirical Study of Medical Doctors Occupational Stress
Mamata Prasad, Palas R. Sengupta
DOI:10.5958/2321-5763.2018.00081.1

HIV/AIDS Among Displaced Women
Dr. Ranjita Behera
DOI:10.5958/2321-5763.2018.00082.3

A Critical study of FDI in Indian Retail Sector: An Analysis of Impact on Stakeholders
Jyotsana Chawla, Dr. Rachna Agrawal, Dr. Bhavna Sharma
DOI:10.5958/2321-5763.2018.00083.5

Is Ethical Leadership Beneficial?
Jahanvi Bansal, Dr. Dinesh Kumar
DOI:10.5958/2321-5763.2018.00084.7

A Study on Tax Awarness and Planning Measures Adopted by The Salaried Class in Bangalore City
Bitto Benny
DOI:10.5958/2321-5763.2018.00085.9

A Study on Effectiveness of Google Virtual Tour on Business Promotions
J. S Ravikumar, Syed Mohammad Ghouse, T. Narayana Reddy
DOI:10.5958/2321-5763.2018.00086.0

Brand Loyalty of Students towards Sports Accessories
Shaeril Michael Almeida, Arson Jokim D'Souza, Tenzin Dolma
DOI:10.5958/2321-5763.2018.00087.2

Exploring Effectiveness level of High Performance Work Practices
Dr. K. R. Chaturvedi, Preeti Vats
DOI:10.5958/2321-5763.2018.00088.4

Work and life Balance among Schools Teachers
Prof. K John, Marina Paul
DOI:10.5958/2321-5763.2018.00089.6

The Organizational Structure Influences on Employees Satisfaction
Dr. M. Sankar, Ms. B. Revathy
DOI:10.5958/2321-5763.2018.00090.2

Systems Approach to Quality of Work Life in Automobile Service Industry
Rajni
DOI:10.5958/2321-5763.2018.00091.4

Dusk at the Dawn: A Study of Unwed Mother in Odisha
Ms. Sunita Behera, Dr. Ranjita Behera
DOI:10.5958/2321-5763.2018.00092.6

The Viability of Using Product Placement in Movies: A Bollywood Perspicacity
Dr. Shaeril Michael Almeida, Stefy Elizabeth Joseph, Nilima James
DOI:10.5958/2321-5763.2018.00093.8

A Study on the Effectiveness of Sales and Distribution Channel of Kansai Narolac Paints Ltd. Chhattisgarh
Dr. R. Shridhar, P. Prasad Rao
DOI:10.5958/2321-5763.2018.00094.X

Determinants of Welfare Practices: A Study of Banking Sector
Dr. Himani Sharma, Dr. Shallu Mehta
DOI:10.5958/2321-5763.2018.00095.1

An Empirical Study of Arts and Commerce Degree Colleges of Mumbai with respect to Knowledge Management Practices
Shaili Vasant Gala
DOI:10.5958/2321-5763.2018.00096.3

Demonitization will Galvanize or Decline the Economy of India
Ankur Kukreti, Sakshi Chauhan
DOI:10.5958/2321-5763.2018.00097.5

Perceptual Effectiveness of High Performance Work Practices
Parveen Kumar
DOI:10.5958/2321-5763.2018.00098.7

Design of Mixed Truck System with Milk Run Pick Up And Single Hub Cross Docking Distribution-A Case Study
N S Shobha, Dr. K N Subramanya
DOI:10.5958/2321-5763.2018.00099.9

Workplace Spirituality and Competitive Advantage-A Conceptual Model
Anshul Gupta, Dr. Arti Arun Kumar
DOI:10.5958/2321-5763.2018.00100.2

Developing a Communication Satisfaction Scale for Internal Marketing
Dr. Arup Kumar Baksi, Amrita Aich
DOI:10.5958/2321-5763.2018.00101.4

Stock Price Adjustments to Selected Corporate Announcements: A Study of Dividend Announcements
Rajesh Khurana, Dr. D. P. Warne
DOI:10.5958/2321-5763.2018.00102.6

Degree of Competition in Indian Manufacturing Firms
P. Naresh Kumar, V. V. Narsi Reddy
DOI:10.5958/2321-5763.2018.00105.1

Factors affecting Retailer's Perception towards Reliance Telecom Services in Durg Region-with Special Reference to Jk Communication
Dr. R. Shridhar, P. Prasad Rao
DOI:10.5958/2321-5763.2018.00106.3

An Analytical Study of Logistics Process at Logistics Park India Pvt. Ltd. Nagpur
Dr. Vijay Joshi
DOI:10.5958/2321-5763.2018.00107.5

A Comprehensive Model for Competency Mapping: Connecting Organizational Goals with Employee Competencies and Strategy Driven HR Functions
Ms. Shikha Agnihotri, Dr. Puja Sareen, Dr. P Sivakumar
DOI:10.5958/2321-5763.2018.00108.7

Service Quality Assessment of Utility Company in Haryana using SERVQUAL Model
Sunita Saini, Rajbir Singh, Satpal
DOI:10.5958/2321-5763.2018.00109.9

To Analyse the Role of Advertisement in the Development of Chhattisgarh Tourism
Dr. R. Shridhar, Radhika Shrivastava
DOI:10.5958/2321-5763.2018.00110.5

Global Project Management-Challenges and Barriers
Dr. Pritpal Singh Bhullar
DOI:10.5958/2321-5763.2018.00111.7

Long Run Performance of IPO-Empirical Evidence from Indian Capital Market
Dr. Amit Hedau
DOI:10.5958/2321-5763.2018.00112.9

Green Bonds: Investment for Greener Future
Dr. Deepika Upadhyay, Priyanka Sharma, Swetha Wenona Suvarna
DOI:10.5958/2321-5763.2018.00113.0

Role of Packaging on Consumer Buying Behaviors
Dr. R. Shridhar, Radhika Shrivastava
DOI:10.5958/2321-5763.2018.00114.2

Impact of Digital Money Post Demonetization on the Indian Economy-A Descriptive Study
Mr. G Raghunandan, Ms. GK Harshita, Ms. A Jyothi
DOI:10.5958/2321-5763.2018.00115.4

Supply Chain Management-A Pathway for Economic Development of SME's in India
Dr. Vijay Joshi
DOI:10.5958/2321-5763.2018.00116.6

Impact of Green Marketing on Companies: A Methodological and Thematic Review
Nidhi Gopal, Palak Bhandari, Smita Mehendale
DOI:10.5958/2321-5763.2018.00117.8

Challenges in Management Accounting-A Methodological and Thematic Review
Kalpna Baalwan, Kavya P Sarathy, V Akarsh, Smita Mehendale
DOI:10.5958/2321-5763.2018.00118.X

The Role of Social Media Marketing In Customer Purchase Intent-A Methodological and Thematic Review
Aniket Gawas, Niyati, Pratik Kulkarni, Smita Mehendale
DOI:10.5958/2321-5763.2018.00119.1

Customer Loyalty: A Methodological and Thematic Review
Jobin Sabu, Akhil Satheesh, Smita Mehendale
DOI:10.5958/2321-5763.2018.00120.8

Impact of Electronic word-of-mouth on Brand image and Purchase Intention: A Methodological and Thematic Review
Sinhayna Singh Bais, Archana Murthy, Tanya Roy, Smita Mehendale
DOI:10.5958/2321-5763.2018.00121.X

Environmental Awareness in Small and Medium Scale Enterprises-A Methodological and Thematic Review
Arti Jha, Neha Singh, Shubham Singh Chauhan, Smita Mehendale
DOI:10.5958/2321-5763.2018.00122.1

Factors Effecting Employer Branding-A Methodological and Thematic Review
Shraddha Sodal, Rounaq Dhar, Smita Mehendale
DOI:10.5958/2321-5763.2018.00123.3

Customer Satisfaction Through Service Quality: A Methodological And Thematic Review
Pankaj Kadyan, Dhirender Singh, Ranjan Kumar, Smita Mehendale
DOI:10.5958/2321-5763.2018.00124.5

Online Customer's Trust: A Methodological and Thematic Review
Rashika Chauhan, Damini Ohrie, Parul Rana, Smita Mehendale
DOI:10.5958/2321-5763.2018.00128.2

E Word of Mouth in the E-Retail Sector-Methodological and Thematic Review
Bhumika Sharma, Kohsheen Chatta, Sadaf Sultana, Smita Mehendale
DOI:10.5958/2321-5763.2018.00129.4

Factors Affecting Employee Satisfaction-A Methodological and Thematic Review
Shilpi Kaushik, Aseem Mehta, Shashwata Srivastava, Smita Mehendale
DOI:10.5958/2321-5763.2018.00132.4

Online Repurchase Intention: A Methodological and Thematic Review
Nitin Rohilla, Ruchi Dwivedi, Richa Tewari, Smita Mehendale
DOI:10.5958/2321-5763.2018.00133.6

Impact of Conflict Management At Workplace: A Methodological and Thematic Review
Alok Mishra, Ashish Chaudhary, Hiren Sharma, Smita Mehendale
DOI:10.5958/2321-5763.2018.00135.X

Management of Customer Value A Methodological and Thematic Review
Abhay Shukla, Bhosale Vivek Arun, Anurag Shukla, J John James Clinton, Smita Mehendale
DOI:10.5958/2321-5763.2018.00136.1

Review Articles

Citizenship Behavior, Social and Financial Giving Behavior of Alumni towards Their Alma Mater-Prospects and Areas for Research
Neha Raheja, Prof. Puja Khatri
DOI:10.5958/2321-5763.2018.00005.7

An Analysis on the Critical Parameters Influencing Sustainability for Agri Business Industry: A Systematic Review and Conceptual Frame Work
N. Usha, Dr. G. Devakumar
DOI:10.5958/2321-5763.2018.00072.0

Review of Historical, Health Benefts and Uses of Eggplants by Humankind
Frances Betty Fraikue
DOI:10.5958/2321-5763.2018.00073.2

Health Belief Model for Social Marketing of Breast Self-Examination-A Review of Literature
Nayna Abhang, Dr. Joe Lopez
DOI:10.5958/2321-5763.2018.00077.X

Review of Financial Performance analysis of Corporate Organizations
Bismark Maka, Dr. N. Suresh
DOI:10.5958/2321-5763.2018.00078.1

The Multi-axle Trucks and the Indian Transport Industry: A Review
Abhijit Sarkar, Dr. Ajeya Jha, Dr. Diganta Mukherjee, Dr. Amik Garg
DOI:10.5958/2321-5763.2018.00103.8

Review of Employee Engagement with Specific Reference to Gen Y
Srikanth Payal, Dr. Sandhya Iya
DOI:10.5958/2321-5763.2018.00104.X

Study on Factors that affect the Indian Balance of Payments-A Methodological Overview and Thematic Review
Juhi Sharma, Aishwarya Rai, Nikita Rathee, Ms Smita Mehendale
DOI:10.5958/2321-5763.2018.00134.8

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