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IIMS Journal of Management Science
Year 2021, Volume-12, Issue-2 (May-August)
Print ISSN : 0976-030X
Online ISSN : 0976-173X

Table of contents

Empirical evidence on extent oflnfluence of non-advertising sources on purchase of durable goods
Rishi Chakravarty, Nripendra Narayan Sarma
DOI:10.5958/0976-173X.2021.00005.1

Innovations in distribution channel⇔a case of hero cycles
Pranati Paheli
DOI:10.5958/0976-173X.2021.00006.3

Factors affecting entrepreneurial intentions: A literature review
Apoorva Sahni, Yasmin Janjhua, Krishan Sharma
DOI:10.5958/0976-173X.2021.00007.5

Segmenting, targeting, and positioning (stp) ofgenerational cohorts Y, Z and Alpha
Mary Rani Thomas, Ginu George
DOI:10.5958/0976-173X.2021.00008.7

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