Relationship of Marketing Mixes with the Return Interest of Patients at ArifinNu'mang Hospital Lammade Ardiyansah H.1, Hamzah Asiah1, Palutturi Sukri1 1Administration Department and Health Policy, Faculty of Community Health, Hasanuddin University Online published on 19 August, 2019. Abstract Marketing mix is a combination of variables or activities which are the core of the planning system, variables that can be controlled to influence the reaction of buyers or consumers. This work aims to analyze the marketing mix relationship (product, people, physical evidence, and process) with the patient's interest in returning for treatment at ArifinNu'mang Hospital, Sidrap. Sampling is done by simple random sampling technique. The number of samples is 100 people, all of whom are inpatients of ArifinNu'mang Hospital, Sidrap. The results of this study indicate that the product strategy (p = 0.002), people (p = 0, 000), process (p = 0, 000), and physical facilities (p = 0.002) have a relationship of interest in returning to inpatient services at the hospital. ArifinNu'mang, Sidrap District. Based on the results of the research, ArifinNu'mang Hospital, Sidrap Regency is expected to continue to be able to improve and develop the quality of services, it is expected that all parties within the hospital understand the elements and marketing mix strategies. Top Keywords Marketing mix, return interest, hospital. Top |