Relationship of Marketing Mixes and Utilization of Dental Poly in KassiKassi Health Center Yunus Sitti Arabiyah1, Darmawansyah1, Nurhayani1 1Administration and Health Policy, Faculty of Community Health, Hasanuddin University Online published on 19 August, 2019. Abstract The success of health services is determined by the management's ability to take advantage of opportunities that exist in the community and manage the existing marketing mix. Thus, this work reports the relationship between Marketing Mix and Utilization of Dental Poly in KassiKassi Health Center. This type of research is quantitative research with an observational analytical approach with Cros Sectional design that aims to determine the relationship of independent variables with dependent variables. As for the variables in this study, namely products, prices, places/locations, promotions, people/health workers, processes, physical facilities and utilization of poly dental services. The population in this study were patients who visited KassiKassi's poly dental services from March to April 2017 were 94 people. Chi-Square and Fisher's analysis test results showed that in this study the variables related to the utilization of dental poly in the Kassi Kassi Health Center were products (p = 0.00), price (p = 0.00), place/location (p = 0, 00), promotion (p = 0, 00), persons/health personnel (p = 0, 00), and process (p = 0, 00). While the variables that are not related to the utilization of dental poly in KassiKassiHealth center are physical facilities (p = 0.019). Top Keywords Marketing mixes, dental, poly, product, patient. Top |