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Indian Journal of Public Health Research & Development
Year : 2019, Volume : 10, Issue : 9
First page : ( 570) Last page : ( 575)
Print ISSN : 0976-0245. Online ISSN : 0976-5506.
Article DOI : 10.5958/0976-5506.2019.02491.4

The impact of Health Awareness campaigns to Quit Smoking (A case Study in Amman city)

Yousif Rudaina Othman*

Department of Marketing, Faculty of Economics and Administrative Sciences, Zarqa University, Jordan

*Corresponding Author: Rudaina Othman Yousif, Department of Marketing, Faculty of Economics and Administrative Sciences, Zarqa University, Jordan Phone: 00962788106069, Email: dr.rudaina_othman@yahoo.com

Online published on 13 November, 2019.

Abstract

Smoking considered as bad habit that has negative reflection on person's health, society and economic. Civil society organizations and governments were aware about the risk of smoking phenomenon, in Jordan which motivates the government to issue regulations and laws that contribute to put limitations for smoking in public places and sites. Also, it generates many health awareness campaigns to put limit for smoking phenomenon in cooperation with education institutes and civil society organizationsin order to urge people to quit smoking. In spite of that, Jordan is still suffering from increasing number of smokers, Because of that, the objective of this study is to investigate the effect of health awareness campaigns in influencing people behavior to stop smoking. Sample of 369 smokers were selected, and the questionnaire composed of the following five dimensions:

Awareness campaigns through media; factors that motivated smoking quit; frustrating factors to quit smoking; Referencegroups and smokers response to awareness campaigns.

Study results show that there are motivation factors in the environment that smokers live in, and there is strong relation between antismoking factors and smokers’ response to health awareness campaigns; where the connection factor between them is 0.634. Awareness campaigns could not face the abortive factors to stop smoking and to influence on smokers in spite of the fact that 33% of the sample individuals are planning to quit smoking in the future and the fact that there are three clinics in Amman for assistance to quit smoking and a specialized pharmacy, but the problem is that most people do not have any information about it. It shows, clearly, the failure of health awareness campaigns related to quit smoking. The sponsors must draw suitable strategy that coincides with Jordan reality and suitable to effective factors of smoker behavior.

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Keywords

Awareness Campaigns, Smoking, Media tools, Health, Amman.

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