Perceived Effects of KOACI.COM Health Campaign Targeting Mother-Child with HIV/AIDS in Cote d'Ivoire Zanuddin Hasmah1,*, Abdoulaye Ousmane Koffi2 1Associate Professor, Department of Media Studies, Faculty of Arts & Social Sciences, University of Malaya, Kuala Lumpur, Malaysia 2Student, Department of Media Studies, Faculty of Arts & Social Sciences, University of Malaya, Kuala Lumpur, Malaysia *Corresponding Author Hasmah Zanuddin Associate Professor, Department of Media Studies, Faculty of Arts & Social Sciences, University of Malaya, Kuala Lumpur, Malaysia. e-mail: hasmahz@um.edu.my
Online published on 13 November, 2019. Abstract Through a variety of media, many health care practitioners and health sectors have employed mass media to disseminate public health information to the general public and to raise awareness of HIV/AIDS, because media representations are deemed able to impact public perceptions and opinions, advocate behavior change, and influence policy and campaign strategies1. The aims of this study are the access to health information, and able to reach the public through online newspaper services. The analysis of HIV/AID awareness campaign through the daily online newspaper, targeting mother-child within the Ivorian people. Koaci.com, a online newspaper created since 2008 and based in Abidjan, which gathers every day on its supports (web, mobile, and application) nearly 100, 000 readers per day, it achieved the highest score at the time; all press focal points with a superb trophy. The national AIDS Indicator Survey (AIS) find out that the HIV/AIDS epidemic in Côte d'Ivoire has changed in gender, age, and geographic distribution. Female HIV prevalence declined from 6.4% to 4.6%, still much higher than male HIV prevalence, which remained almost unchanged at 2.7%. Prevalence dropped dramatically among women ages 30–34 (from 14.9% to 6.8%) and women are the HIV-positive partner in about 50% of serodiscordant couples now, down from about 67% in 2005. Geographically, HIV prevalence remains highest in Abidjan and in the Southwest, but other higher-prevalence zones have shifted to the Center-North and the West, where civil and ethnic conflict-displaced populations, disrupted social networks, and increased rates of gender-based violence (GBV). Top Keywords Health information, online newspaper, awareness campaigns, mother-child, HIV/AIDS. Top |