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Indian Journal of Public Health Research & Development
Year : 2018, Volume : 9, Issue : 12
First page : ( 1725) Last page : ( 1728)
Print ISSN : 0976-0245. Online ISSN : 0976-5506.
Article DOI : 10.5958/0976-5506.2018.02238.6

Art of Visual Communication, Evolution and its Impact

Ijaz Nida

Lecturer, PhD Scholar, Lahore College for Women University

Online published on 2 February, 2019.

Abstract

In the feld of art, visual communication plays an important role to communicate with the viewer. Visual communication is evolving around time to time but it is not a current invention. This visual communication has a history. It is very useful in the contemporary world. Although it has a long history trail but still today it plays a prominent role in the world of digital communication. Meaning of visual communication is that something which can be attained with the help of eyesight and display. In this manner any display thing and which can be seen through sight fall in this category like map, signals, painting, illustration, graphic, books, animation, web designs, advertising, flms and etc. Anything that comes with a message can be fall in this category and can be code a message in a beautiful way and that message can leave a strong impact on viewer mind and could change their behavior towards a certain company. This communication and its impact can be measured; assessment of visual communication totally depends on the understanding of identifed audience. Visual communication can build an image of a company, that image can be set or delivered with the representation of logo. Now a day's logo plays a prominent and important role to communicate and develop the identity and image of a company or business in the corporate world. Logo is an important element of any business and product. Another term is very near to the concept of logo that is ‘branding ’meaning "assign a brand name to". Branding is a process which creates an image or name of product in the market. Logo and branding are very much important to each other. Intend of this research is to discuss the visual communication evolution and its impact on the consumer behavior in the reference of graphic design.

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Keywords

Art, Visual Communication, Graphics, Impact.

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