A Study on Customer Satisfaction of Banking Services with Reference to State Bank of India in Chengalpattut Branch Murugan V Assistant Porfessor of Commerce, R. V. Government Arts College, Chengalpattu, Kancheepuram (D.t.) Online published on 2 February, 2019. Abstract Objective The Indian economy is emerging as one of the strongest economy of the world with the GDP growth of more than 8% ever year. The strongest banking which can have a significant role in supporting economic development through efficient financial services. Actually meaning of bank is not specifies clearly in any regulation or act. Analysis In India, different people have different type of meaning for bank. Objectives of the study, To study the level of customer satisfaction on bank service with preference to state bank of India, Chengalpattu. Method Methodology of the study, The primary data were collected with the help of the structured questionnaires. Secondary data are collected from the various magazines, websites and service branches. For getting primary data, a questionnaire is constructed and distributed to the respondents. Findings Findings of the study, The majority 60.7% respondents are male segments, followed by 39.3% are belongs to female category and the majority 60.7% of the respondents are individual's category, followed by 25.0% of the respondents are company category. Suggestions of the study, the banks are suggested that though overall banking services is useful it will improve only if customers satisfaction concept is concerned more. Thus banks must concentrate further on customer satisfaction and improve bank service. Bank decreases additional charges while using internet banking, mobile banking and core banking. Result Conclude this study, the nationalization of major commercial banks led to ‘Mass banking’ which in turn increase the number of customers. The increased in number of customers automatically led to deterioration in quality of customer services. Top Keywords Customer, satisfaction, chi-square test. Top |