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International Journal of Research in Social Sciences
Year : 2019, Volume : 9, Issue : 8
First page : ( 443) Last page : ( 451)
Online ISSN : 2249-2496.

Popularity of organized modern retail formats among consumers-an analytical study on modern indoor retailing and the customer perception with special reference to Kannur

Subin M K

M. Com, Kannur University, Kannur, Kerala, India

Online published on 7 October, 2019.

Abstract

Modern retailing has a long history, dating back to medieval traders and merchants. With average incomes rising, markets emerged at a steady pace, and so did the consumer's craving for consumer products. This led to the rise of modern retailing with subsequent evolution of various channels of distribution, customer communication and transaction. Modern retailing has rocketed with introduction of internet and mobility leading to wide acceptance of E-Commerce platforms which in turn emerge as one of the fastest growing industries in world. This study entails to determine up to what extent the modern retail formats are preferred by customers. 100 consumers were taken as samples from Kannur city of Kerala state for the study. Percentage analysis, Diagrammatic presentation and Chi-square analysis has been used for analysis of data. The researcher on analysis finds that modern retail formats are drastically preferred by the consumers for various reasons and they fulfills the requirements of consumers in time to time.

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Keywords

Modern Retail Formats, Retailing, Retail outlets.

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