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Journal of Global Communication
Year : 2020, Volume : 13, Issue : 1
First page : ( 44) Last page : ( 47)
Print ISSN : 0974-0600. Online ISSN : 0976-2442.
Article DOI : 10.5958/0976-2442.2020.00009.9

Mobile phone use pattern among registered women vendors in ima market Imphal West District of Manipur

Ram Daya*, Singh Ch. Narendrajit, Singh N. Gopimohan

Department of Extension Education, College of Agriculture, Central Agricultural University, Imphal-795004, Manipur, India

*Corresponding author email id: d.dram@rediffmail.com

Online published on 12 August, 2020.

Abstract

The present study was carried out in Ema market of Imphal West district to study the mobile phone use pattern among registered women vendors. A sample of 120 registered women vendors were selected from Ema market by taking 56, 40 and 24 registered women vendors through proportionate random sampling from market segments namely Purana bazaar, New market and Laxmi bazaar respectively. Findings revealed that majority (93.33%) of the women own feature phone, popular service providers were Vodafone (52.5%) and Airtel (48.33%), all respondents agreed that cellular mobile service to them was useful, all the respondents use only prepaid mode of payment, Vodafone is the most preferred choice of mobile service provider.

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Keywords

Mobile phone, Use pattern, Registered women vendors, Ima market, Constraints, Preference.

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