A study of investor behavior on investment avenues in Mumbai fenil Brahmabhatt*, Kumari P.S Raghu**, Dr. Malekar Shamira*** *Student, Aruna Manharlal Shah Institute of Management and Research Mumbai University, Mumbai, India **Assistant Professor, Aruna Manharlal Shah Institute of Management and Research, Mumbai University, Mumbai, India ***Assistant Professor, Aruna Manharlal Shah's Institute of Management and Research, Mumbai University, Mumbai, India Online published on 11 July, 2017. Abstract This is a project about the study of the analysis is to determine the investment behavior of investors and investment preferences for the same. The kind of volatility we witnessed in the asset class (Equity markets) in recent times is unprecedented. It is true with other asset classes like Gold, Currencies, and Bonds as well. This leaves the investor baffled at times. If we get into further details, it can be finding that the continuous volatility is affecting investor behavior in a big way. Therefore, one has to get into an investor's mind and experience the upheavals going on there. In earlier times investor had the option of investing in plain vanilla Bank Deposits, Government Bonds, Post Office schemes like NSC, Indira Vikas Patra, Kisan Vikas Patra and Monthly Income Schemes. If he wanted exposure in real estate, he was buying land primarily. He bought gold mainly for his personal use on occasions like festival, marriage and never seriously thought of it as an asset class. The purpose of the analysis is to determine the investment behavior of investors and investment preferences for the same. Investor's perception will provide a way to accurately measure how the investors think about the products and services provided by the company. Today's trying economic conditions have forced difficult decision for companies. Most are making conservative decisions that reflect a survival mode in the business operation. During these difficult times, understanding what investors on an ongoing basis is critical for survival. Executives need a third party understanding on where investor's loyalties stand. Top Keywords Ability of investment decision, Investors optimism, Investors effort, Risk appetite, investor's behavior. Top |