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TRANS Asian Journal of Marketing & Management Research (TAJMMR) Year 2019, Volume-8, Issue-5 (May) Online ISSN : 2279-0667
Table of contents
Emerging trends of social marketing in creating sustainable customer value for business organisationsDr. R SureshDOI:10.5958/2279-0667.2019.00016.6
The impact of experiential marketing on customers’ hedonic value & attitude towards shopping mallsSantosh Kumar Mishra, Dr. Parag DubeyDOI:10.5958/2279-0667.2019.00017.8
Impact of demographic variables on emotional intelligence and leadership behavior of executives of private insurance companies working at NagpurProf. Yogesh BhowteDOI:10.5958/2279-0667.2019.00018.X
A study on performance rating of SBI Group: Camel model analysisMs. Swati Sharma, Dr. Ajay Kumar PatelDOI:10.5958/2279-0667.2019.00019.1
Study on future of M-Commerce: With refrence to banking sector-SBIMahvish Abidi, Dr. UgrasenDOI:10.5958/2279-0667.2019.00020.8
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