ZENITH International Journal of Business Economics & Management Research
Year 2012, Volume-2, Issue-5 (May)
Online ISSN : 2249-8826 Table of contents Designing a decision-maker expert system for evaluating the business potential of proposed plots to Mehr Imam Reza Fund
Seyed Mehdi Hosseini, Mansoor Jafar Gholizadeh Baiee A study of women entrepreneurship development in Kolhapur city
Prof. Shabana A. Memon Micro, small and medium enterprises in the 21st century
Nalla Bala Kalyan Kumar, Dr. Sardar Gugloth Environmental degradation and human welfare: A critical study
S. Balanarayanan, Dr. K. Vetrivel The other side of the brand personality coin
Dr. S. Rajaram, C. Stalin Shelly Retailers attitude towards britannia biscuits (A study with special reference to rural areas of Tirunelveli)
F. Mohamed Sabura, Dr. T. Vijayakumar, Abdul Hameed Impact of M & As on shareholders’ wealth: Evidence from the Indian banking sector
Anam Charan Raul How indian teenagers influence their parents to purchase a computer - An empirical analysis
Prof. A.S. Mohanram Internet banking: A study of regulatory, supervisory & management issues
Prof. Virender Singh Solanki Achieving high involvement & satisfaction through octapace culture in it companies
Dr. Mu. Subrahmanian Emergence of weather derivatives-feasibility in Indian context
Anjali Choksi Brand building strategies through promotional campaigns: An empirical study
Dr. Parikshat Singh Manhas, Vivek Sharma The information technology act of India: A critique
Dr. Shobhalata V. Udapudi, Barnik Ghosh Investigating the issues and challenges in global distribution of chemicals
Santanu Mandal Effectiveness of celebrity endorsement in brand recall and brand recognition
J. Sridevi Small scale industry: An engine of growth
Ram Singh, Dr. O P Verma, Dr. Bimal Anjum The impact of service quality on customer swicthing in telecommunication industry Jaffna district, Srilanka
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