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South Asian Journal of Marketing & Management Research
Year : 2017, Volume : 7, Issue : 5
First page : ( 68) Last page : ( 77)
Online ISSN : 2249-877X.
Article DOI : 10.5958/2249-877X.2017.00030.3

Relationship between corporate social responsibility and financial performance: An empirical analysis of Indian companies.

Dr. Sharma Urvashi*, Rajput Bhawna**

*Associate Professor, Department Of Commerce, Delhi School Of Economics, University Of Delhi. India. Email id: Urvashi13@Gmail.Com

**Research Scholar, Department Of Commerce, Delhi School Of Economics, University Of Delhi, India. Email id: Bhawnarajput.16@Gmail.Com

Online published on 15 June, 2017.

Abstract

The roots of CSR lies in the philanthropic activities of corporations such as charity, donations etc., globally the concept of CSR encompasses all the related concepts such as corporate citizenship, triple bottom line, corporate sustainability, business responsibility etc. The present paper attempts of analyze the concept of corporate social responsibility, and the relationship between CSR and company's financial performance. In order to analyze the relationship between CSR and company's financial performance data has been collected from 100 BSE Companies by using prowess and annual reports of companies. The result of the study shows a positive and two way relationships between CSR and financial performance.

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Keywords

Companies Act 2013, Corporate social responsibility, Financial performance, Mandatory CSR.

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