Internet as a Strategy Tool for Development of E-Tourism in India Sapra Prateek**, Research Scholar, Dixit Saurabh*, Nodal Officer IITTM, Ministry of Tourism, Government of India, Govindpuri, Gwalior-474011, Madhya Pradesh, India *Corresponding author Email Id: dixit246@gmail.com
**prateek.saapra@gmail.com
Online published on 24 May, 2017. Abstract Use of internet is increasing day by day. Cheap broadband connections and smart phones gave much more motivation to online business. Travel and tourism is one of fastest growing industries in India and we had seen positive growth in all areas of tourism in last few years. Nowadays, preference of customer has also changed; everybody wants maximum output with minimum wastage of time. Hence, rather than visiting travel expert, most of the travellers and B2B consolidators prefer to plan their trip online. The ministry of Tourism, Govt. of India has also launched ecommerce platform (www.incredibleindia.org) where anyone can access contact information of registered Travel agents, escorts, city guides and tour operators. Fairs and festivals, culture, customs and booking/counselling assistance are also available on that single platform. Success story of leading online travel agencies like Makemytrip.com, Yatra.com, Travelguru.com and others also reflects the growth of e-commerce in tourism industry of India. Use of information communication technology equally plays a major role in success story of e-tourism. Most of travellers prefer to read online reviews of previous travellers before booking that product (hotel, airlines, city tour etc.); social media or travel aggregator websites allow customers to share their reviews online; hence, it become equally important to pay attention on analytical and database customer relationship management as well to maintain long-term relationship with customers. This research paper is focused on e-tourism in context to Indian market. E-tourism is introducing new source of information, itinerary planning, booking platform for travellers who are planning to visit India or within India. Top Keywords E-tourism, E-commerce, ICT, Online tourism of India, Digital divide, Millennial population, BPR. Top |