International Journal of Advanced Research in Management and Social Sciences
Year : 2016, Volume : 5, Issue : 6
First page : ( 26) Last page : ( 34)
Online ISSN : 2278-6236.

Social networking: A blessing for corporate & individuals

Chadha Sumita*, Ghosal Abhinandan**

*Assistant Professor, Maharaja Surajmal Institute, Janakpuri, New Delhi

**Research Scholar, Maharaja Surajmal Institute, Janakpuri, New Delhi

Online published on 20 May, 2017.

Abstract

Since Inception the Marketing sector journey has undergone many radical changes and it has always found new ways and means for promotion of products and services. Various companies are looking for new alternatives for promotion. Keeping that in mind the Companies are slowly and slowly using various new marketing methods to accomplish that objective. Keeping that in mind we can see a shift in the Mindset of the company as they are more involved in Electronic marketing especially Social Networking Sites to promote o have their product and service. This paper is based on the primary survey conducted through questionnaires where individuals’ perspective and companies perspective towards social networking sites have been studied. How consumers perceive these social networking platforms and whether company believes that these platform help them to create Brand awareness regarding their products. Although these social networking sites do help in creating a space in the mind of the customers but still these are not succeed in creating a demand for these products. There is a long road ahead. The study is based on the primary survey conducted through questionnaire on the individuals and we have tried to understand the company's perspective also regarding the usage of social networking sites, that how these sites act as a platform for brand awareness. The paper concludes the result of the survey and indicates that the eras of now is of e-business and of online marketing and it has grasp the interest of current generation and it has a bright future ahead.

Top

Keywords

e-marketing, brand awareness, domain, web marketing, digital marketing.

Top