Satisfaction levels of Kashi Gomti Samyukth Bank Beneficiaries in Varanasi District of Uttar Pradesh Prakash Jai1,*, Mishra O.P.2 1Research Scholar, Department of Extension Education, Institute of Agricultural Sciences, Banaras Hindu University, Varanasi-221005, Uttar Pradesh, India 2Professor and Head, Department of Extension Education, Institute of Agricultural Sciences, Banaras Hindu University, Varanasi-221005, Uttar Pradesh, India *Corresponding author email id: jai3574@gmail.com
Online published on 16 July, 2019. Abstract Banking is one of the fine service sectors for providing various financial services to its customers especially in the agriculture and allied sectors. Indian banking industry is rendering their services according to the directions of Reserve Bank of India. As banking industry is service providing industry and customers’ satisfaction is vital in its business. It is observed that mostly customers are satisfied with the banking services but some low satisfaction regarding the responsiveness and individual attention of customers by the banks employees. Customers are dissatisfied because of nature and behavior of the banking employees. There is discrimination in behavior of employees according to the profession of the customers. This leads to provide special training to change attitude of the employees towards customers. The customers are encountering problems might be because of insufficient staff or staff should be behaviorally equipped with to satisfy their needs to enhance satisfaction level. Top Keywords Banking, Customer services, Satisfaction, Behaviour and Agriculture. Top |