Exploring audience sentiment towards popular farming YouTube videos through analysis of associated comments Kumari Ankita, Sinha Aditya* Department of Extension Education, Bihar Agricultural University, Sabour-813210, Bhagalpur, Bihar *Corresponding author email id: inc.aditya@gmail.com
Online Published on 18 March, 2024. Abstract YouTubers use the potential of videos in various subjects, including finance, education, farming, brand promotion, etc. In the current internet and social media era, farmers are also using social media and digital platforms to learn about farming tools and techniques rather than only relying on conventional methods. They also provide feedback in the form of comments and likes, which gives YouTubers the crucial data they need to create engaging content for their audience. This study examines the users' feedback on the most viewed YouTube farming videos by performing the sentiment analysis of the comments on the selected videos. The sentiment analysis was conducted by using the R software program in which the analysis was done by using sentiment lexicons which assign sentiment scores to the texts. By the word frequency data, data trends of commonly used words and lesser used words were comprehended. According to the overall sentiment scores, the study's result revealed that most viewers have positive sentiments about the chosen videos. The result also showed that the viewers want to make personal contact with the experts and are more interested in the video if some machinery is involved in the agricultural process. Top Keywords Comments, Farming videos, Feedback, Sentiment analysis, YouTube. Top |