An exploratory study on efficiency of different supply chains in marketing of vegetables Dr. Narasalagi Veerendra Kumar M.1, Dr. Shivashankar K2 1Assistant Professor, MBA Department, BLDEA‘S, V.P. Dr. P. G. Halakatti College of Engineering and Technology, Bijapur, Karnataka, India. Email id: veerumn@gmail.com 2Associate Professor, MBA Department, Visvesvarayya Technological University (VTU), Belgaum, India, Email id: shivashankar.abm@gmail.com Online published on 23 March, 2018. Abstract Agriculture is the back bone of Indian economy as three fourth of Indian population depends on it for their livelihood. In last few decades India noticed significant growth in demand for fruits and vegetables as consumers have become more health consciousness. Farmers shifting for cultivation of high value fruits and vegetables. It is estimated post harvest losses of 35–40 percent due to adoption of ineffective supply chain practices. This led to large gap between demand and supply. Hence exploratory study was conducted to analyze efficiency of most prevalent supply chains among farmers. For the study three supply chain formats namely Traditional, Cooperative and modern formats were selected. Five districts viz., Belagavi, Dharwad, Bijapur, Kalaburgi and Bellary districts were study areas. The results indicated that the efficiency of modern supply chain was significant when compared to cooperative and traditional supply chains due to non existence of intermediaries. This trend was observed in all the districts under study. The performance of cooperative supply chain was next in order. On the other hand More number of intermediaries found in Traditional supply chain and the farmers are forced to pay about 8 per cent of commission. This resulted in inefficiency of traditional format. Top Keywords Consciousness, Intermediaries, Uncertainty. Top |