The Role of Library Professionals in Digital Era Rao S. Seetharam Chander1, Balasubramanian2 1Assistant Librarian, Matrusri Institute of PG studies, Saidabad, Hyderabad, Andhra Pradesh, India; E-mail: sirivolu.srao@gmail.com 2Deputy Librarian, MS University, Tamilnadu, India Online published on 15 January, 2013. Abstract In this age of digital information and communication, technology provides access to everything electronically or directly through Internet. Academicians and publishers are of the opinion that there is no role of librarian in this age. In view of changing environment for accessing and dissemination of information, librarians play a vital role as they are also responsible for building digital libraries, institutional repositories, virtual and automated libraries. In order to serve the users with micro-level information, library professional need to perform as intermediary, facilitator, end-user trainer, web architect, interface designer, knowledge manager, information scientist consultant and also a resource administrator. Top Keywords Intermediary, Web architect, Knowledge manager, Interface designer, Negotiating skills, Literature scientist, Transition, Intensive use of information. Top |