ZENITH International Journal of Multidisciplinary Research
Year : 2014, Volume : 4, Issue : 1
First page : ( 108) Last page : ( 116)
Online ISSN : 2231-5780.

A study on youth purchase behavior towards laptop brand

Prof. Lamba Bhuvan*, Prof. Yadav Krishna Kumar**

*Assistant Professor, Commerce, Jalandhar City

**Assistant Professor, Management, Kanpur

Online published on 11 April, 2014.

Abstract

Laptop is playing a dominant role in the life of students. Laptop is the top necessity of the youth in the era of new technology. The laptop industry is increasing rapidly because of changes in work life. According to International Data Corporation India, the sale of laptop is increasing at much faster rate than projected. These days purchase of laptop is very influencing by the brand name. The mostly customers prefer brand for the purchase of laptop. In this paper, we study which brand of laptop the customers mostly have and they were satisfy from their brand. In another objective, we study that the customers will be keen to buy the same brand in future or in other words, the customers will continue with the same brand in future. The study concluded that mostly customers are satisfied from their brand and they wish to continue with the same brand in near future. This conclusion helps the laptop companies to make their new strategies according to the brand preference of the customers.

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Keywords

Laptop, Customer Satisfaction, Brand.

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