Dissemination of Development Information in Print and Electronic Media Rukmani, Ph.D Student, Yadav Lali, Professor, Yadav Sumitra, DES (H.Sc.) Deptt. of Home Science, Extension Education CCSHAU, Hisar, (Haryana). Abstract This paper is an outcome of research carried on dissemination of developmental information in print and electronic media. The information needs were high pertaining issues on women in agriculture day, national energy conservation day, world food day, world water day, nutrition week, national science day, world health day, world disabled day, international women day, breast feeding week and world consumer right day. High need disposition was shown by majority of the respondents on all the above aspects of developmental information. However, the respondents expressed low level of utility perception on many of these aspects. The other aspects accounting towards these results were adequacy, timeliness, relevancy, understandability, usefulness, effectiveness credibility, appropriateness, format, language and speed of presentation for visual forms of media. Top |