A study of consumer preference towards private label food products in Delhi Nidhitandon Research Scholar, SRM University, Chennai, Tamil Nadu Online published on 25 June, 2015. Abstract The increasing competition in global markets has directed retailers to develop strategies both to continue operating and to obtain a greater share from the market. In the process PLB have emerged and pitching against well known national brands in the shelves of their retail store. The purpose of this study is to compare the attitudes and preference of consumer who purchase food product of national brands and PLB. Though the PLB compete with national brands in various factors, their main focus is on price, value for money, customization and so on. This study is conducted to identify the factors which determine the buying behaviors of PLB. Top Keywords Food, National brand, Retailing, PLB. Top |
|
Access denied
Your current subscription does not entitle you to view this content or Abstract is unavailable, the access to full-text of this Article/Journal has been denied. For Information regarding subscription please click here.
For a comprehensive list of other publications available on IJour.net please click here
or, You can subscribe other items from IJour.net (Click here to see other items list.)
Top