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Indian Journal of Agricultural Marketing
Year 2025, Volume-39, Issue-1spl (January-April)
Print ISSN: 0971-8664
Online ISSN: 2456-8716

Table of Contents

A Word to Readers
T. Satyanarayana

Leveraging Contract Farming for Smallholder Development in India: Responsible Contracts or Regulation?
Sukhpal Singh

Millet Economies - Opportunities and Challenges
Parthasarathy Rao P

Theme 1: Significance of Technology in Agricultural Marketing

Performance of E-Nam in India: Analysis of Trade Efficiency And Regional Growth
Arpitha P, B S Reddy and Suman K M

Role of Technology in Packing, Transportation and Marketing of Processed Fruits: A Case Study on Fig in Ballari District of Karnataka
Tanushree Sajjanar, Lokesh G B, Prabhuling Tevari, Satishkumar M and Shilpa Huchchannanavar

Empowering Agriculture: The Role of Mobile Applications in Transforming Agricultural Marketing
Reshma Rajan and V. Karthick

Evolutionary Dynamics of Agricultural Marketing in India
Diksha Bohra, Aditya Bhooshan Srivastava and Hari Singh

Theme 2: Impact of Climate Change on Agricultural Marketing

An Estimation of Virtual Water Trade in the Indian Cotton Sector
S. Elamathy and K.M. Shivakumar

Climate Adaptation in Seaweed Value Chains: Impacts on Trade and Policy
Kiran Kotyal, Siddayya, G. Ranganath, K. M. Suman and S. S. Pramod Nayak

Nexus Between Greenhouse Gas Emission in Agriculture and its Economic Impact
Yazhini, A and Malaisamy, A

Theme 3: Innovation in Agribusiness and its Impact on Farm Economy

Institutional Innovations in Marketing Agricultural Inputs - The Role of Farmer Producer Companies in Kolar, Karnataka
Keerthi B.M, Gali Basavaraj and Vidhu Bala M

Economic Impact of Marketing Practices on Hybrid and Desi Varieties of Tomato in Karnataka State
Kanakaraja G. N., J. S. Sonnad and A. D. Naik

Unpacking the Underutilized Fruit: Economics and Value Chain Analysis of Jamun in Tamil Nadu
Karthick V, Ganapathy B, Vidhyavathi A and Reshma Rajan

Enhancing Farmer’s Market Access through Farmer Producer Organizations: A Study in Anantapuram District, Andhra Pradesh
Shaik Shabana, Manish KL and Kiran Kotyal

Summaries

Theme 1. Significance of Technology in Agricultural Marketing

Factors Affecting the Adoption of E-Nam by Farmers of the North Bengal
Debapriya Banerjee and Soumitra Sarkar

E--Nam in Practice: Perceptions, Challenges and Opportunities in Rajasthan and Haryana
Shubho Paul, P Venkatesh, M. Balasubramanian, Adrita Dam and Subrata Barman

Linking Farmer Producer Organizations to Markets - A Case of E-Nam
K.C. Gummagolmath, S.B. Ramya Lakshmi and Sathyendra Kumar A D

Economic Analysis of Innovative Agri-Business Model and its Impact on Farmers Economy: A Case of PKV Mini Dal Mill
N. V. Shende, R. D. Vaidkar, U.T. Dangore and S. K. Bhalerao

Significance of Information Communication Technologies in Sugarcane Production Management and Marketing of Sweetener Products in India
L.S. Gangwar, S.S. Hasan and Kamini Singh

Value Chain Analysis of Dry Chillies in Kalyana Karnataka Region
Kavya T, Suresh K, Lokesh G B, Prabhulinga Tevari and Vishwanath S

Elements of an Efficient Warehouse Receipt System - Some Observations from an Integrated Electronic Platform Evolving in India
Shalendra, Sangamesh Angadi and Madhulatha C

Economic Analysis of Marketing for Low Graded Oranges in Amravati District
S.P. Chaudhari, V.K. Khobarkar, R D Vaidkar, U T Dangore and N V Shende

Marketing Analysis of Kamalapur Red and G9 Banana in Karnataka
Bhagyashree M, Devendra Beeraladinni, Prabhuling Tevari, Raghvendra Chourad and A R Kurbar

An Assessment of the Economic Impact of Drip Irrigation on Cotton Cultivation in Tamil Nadu
C. Renuka, R. Suresh and P. Jothi

Does Drip Irrigation Technology Alleviate Rural Poverty? Evidence from Tamil Nadu
N. Devika and R. Premalatha

Transforming Sourcing Practices: Technology’s Role in Private Fruit and Vegetable Retailing in Bengaluru City
Renukadevi Doraisamy, Mamatha Girish and M.R. Girish

Value Chain Analyis of Kasuri Methi in Nagaur District of Rajasthan
Rahul, Ashish Kumar, Rakesh Kumar Jakhar, Shivangi Upadhyay and Dinesh Kumar

Value Chain Analysis of Pea in Solan District of Himachal Pradesh
Abhay Singh Rana, Shivangi Upadhyay, Ashish Kumar, Rakesh Kumar Jakhar and Sunil Kumar Jakhar

Assessing Factors Influencing the Adoption of Different Planting Methods in Guava Cultivation: A Logistic Regression Approach
Aishwarya D B, Amrutha T Joshi, Lokesh G B, D G Satihal and Jyothi R

Shaping Agricultural Market Through E-Nam in India
Shivani J. Patil, M.B. Desai and Chandrika R. Jagtap

State-Level Performance Under National Agriculture Market (E-Nam) in India
GV Rohith, Arnab Roy and Nikhil Arun Nikas

The Role of Technology in Transforming Agricultural Marketing
Rakesh Kumar Jakhar, Dinesh Kumar, Ashish Kumar and Shivangi Upadhyay

Exploring the Nexus of Agricultural Carbon Credits in Emerging Markets: A Bibliometric Analysis
P. Jagadeshwaran, Suresh Babu, D. Suresh Kumar, P. Murali, M. Prahadeeswaran and Reshma Rajan

Price Transmission and Market Integration Analysis of Black Gram (Urad Dal) Across Major Indian States
Sukhvir Singh and Amit Guleria

Dynamics and Decomposition Analysis of Oilseeds Production in India
M.S. Deshmukh and Priyanka Mallikarjun Kumbhar

Marketing Channels of Cotton Ginning Mills in Raichur District of Karnataka
Sushmitha, Nethrayini, K.R., M.S. Ganapathy and Somashekar, K.S.

Digital Marketing: "A Way to Efficient Agricultural Marketing"
Narendra Singh and Vishal B. Tandel

From Field to Market: The Economics of Soybean in Dharwad District of Karnataka
Shilpa A. Habib, M. K. Aravinda Kumar, Ramu, M. S., Himanshu Gadhavi and Ayesha Tabsum

Impact of Seasonality on Price Behaviour of Jasmine Flower in Madurai District of Tamil Nadu
B. Aishwarya and S. Sanjeev Kumar

Performance and Prospective of Electronic National Agriculture Market (eNAM): A Digital Innovative Platform for Marketing of Agricultural Produce in India
Jainuddin S M, G.M. Hiremath and S. Siddayya

A Study on Virtual Markets in Coimbatore City, Tamil Nadu
S. Senthilnathan

Millets and Markets: Need for Networking and Integration
Aishwarya S G, Prabhuling Tevari, G B Lokesh, Devendra Beeraladinni and Vijaya Kumar Kurnallikar

Predictive Analytics for Tea Prices: A Multi-Model Evaluation Framework
Anandhu S, Aswathy Vijayan, Anil Kuruvila, Durga A R, Pratheesh, P Gopinath, Thasnimol F and Adarsh V S

Policy-led Crop Size Regulation and ICT-Enabled Marketing Ecosystem in FCV Tobacco to Ensure Price Stability
K. Viswantha Reddy, M. Shashi Madhav and L.K. Prasad

Consumer Preferences for Agricultural Commodities: A Comparative Study of Online and Offline Marketing Channels in Bengaluru City
Bharathi, T. N., Mamatha Girish, M.R. Girish and Manish, K.L.

Comprehensive Method of Agriculture Marketing Services in India
V. Saravanan

Procurement and Logistics Management in Mango Processing: A Comparison of Pickle and Pulp Manufacturing Units in Karnataka
Ashoka, G. N., Siddayya, C. P. Gracy, Pavan, V., Maruthi B Raj, Sushma Purada and Rahul Gupta, R. V.

A comparative efficiency analysis of cold pressed groundnut oil production units in Chitradurga district of Karnataka
Maruthi B Raj, Lokesha H, C P Gracy, Ashok G N, Rahul Gupta and Sushma Purada

Marketing Efficiency of Cashewnut in Chikkaballapur District of Karnataka, India
Nagesh, D., Nethrayini, K. R., G. M. Gaddi, Venkatachalapathi, V. and Lavanya, R.

Innovative Packaging in Food Retail Sector: A Systematic Literature Review (Sir)
K. Mugilan, Balaji Parasuraman, D. Suresh Kumar and G Vanitha

Use of AI in Agricultural Supply Chain: A Case of Gujarat Warehouse Owners and Bhusari Cold Storage
Varun Miglani

Theme 2. Impact of Climate Change on Agricultural Marketing and Trade Reforms

The Impact of Drought on Production and Marketing of Paddy: An Empirical Analysis in Palakkad District
Minju David P, Sabu P J and Deepa Roy

Economic Losses of Tomato Production Due to Climate Change in Latur District of Maharashtra: A Farmer Approach
Tukaram B. Munde, Shrinivas V. Bharati, Dheeraj T. Pathrikar and Ramkisan F. Thombre

Factors Determining the Choice of Marketing Channels for Principal Crops of Punjab
Kamal Dev and Vinod Naik

Impact of Rice Prices and Production on Rice Export of Maharashtra
Jyoti Shivaji Banke and S T Kombde

Effect of Climate Change on Prices of Agricultural Commodities
Debabrata Lahiri

Impact of Climate Change on Agricultural Marketing and Trade Reforms
Vinod Kumar Vidyarthi, Sidhartha Shankar and Mayank Tiwari

Willingness of the Farmers to Accept Carbon Farming in Bishnupur District of Manipur
Apsara, K. P, Hanumanthappa, R, Aditya Arunkumar Bikkannavar and Lokesha, H

Export Dynamics of Vinegar Preserved Gherkins from India: Markov Chain Approach
Narayan Murigeppa Gunadal, N. M. Kerur, Balachandra K. Naik, Vilas S. Kulkarni and T. R. Shashidhar

Theme 3. Innovation in Agribusiness and its Impact on Farm Economy

Impact of Minimum Support Price (MSP) on Area, Production and Productivity of Jowar in India
Charankumar M, R D Vaidkar, U.T. Dangore, N V Shende and V K Khobarkar

Analysis of Production and Marketing of Fruits and Vegetables in District Sirmour Himachal Pradesh
SK Chauhan, Pragati Sharma, Rita Kumari and Payal Thakur

Economic Evaluation of Vegetable-Based Farming Systems in Koramangala-Challaghatta Valley Project Area
Pavithra K N and G.M. Gaddi

Vent for Surplus Through Government Support in Gujarat State
Munish Alagh

Integration of Ground Nut Markets in Karnataka: An Economic Analysis
Deekshith S, Amrutha T Joshi and Devendra Beeraladinni

Marketing Channels of Chia and their Efficiency
Shiva Kumar, Jainuddin, S M, Amrutha T Joshi, Vasudeva Naik and A S Police Patil

Market Integration of Maize Market in Marathwada Region
Shrinivas V. Bharati, Tukaram B. Munde, Pooja U. Tidke, Ranjit V. Chavan and Suvarna D. Choudhari

Prevalence of Distress Selling in Paddy Market: Insights from NSSO
Anuj Kumar and Amit Kumar Basantaray

Harnessing the Potential of Horticulture Crops in Assam: Issues and Challenges
Nandita Debnath, Giribabu M. and Dipankar Saha

An Impact Assessments of Pradhan Mantri Fasal Bima Yojana Among Rice Farmers in Cauvery Delta Region of Tamil Nadu
Priyadharshan T, Swaminathan N, Pouchepparadjou A, Parthasarathi S and Umamageshwari M

Empowering Agribusiness in Himachal Pradesh: A Policy Analysis of Farmer-Producer Organizations and Government Initiatives
Vipin Kumar

Associating Agribusiness with Crop Performance: Analyzing the ACABC Scheme in Maharashtra
Komal K. Desai and H.N. Kathare

Agribusiness Innovation Strategies for Sustainable Milk Marketing Channels: An Empirical Study of Buffalo Farmers in Haryana, India
Gururaj Makarabbi, Navneet Saxena, FC Tuteja, Aiswarya S, AK Balhara and PC Lailer

A Study on Export and Import Direction of Indian Cashew Kernels- Markov Chain Approach
S. Sanjeev Kumar and B. Aishwarya

Economic Viability of Edible Sugarcane Cultivation under Drip and Flood Method of Irrigation: A Field Level Analysis
P. Padmavathi and R. Suresh

Cost of Cultivation and Returns Per Hectare of Major Seed Spices in Gujarat
Sinha Anushka K, Thakar K.P., C. Soumya and Joshi Rahul K

Challenges and Key Issues Faced by Third Sector Organisations (TSOs) in Karnataka
Bharathi, T.N., M.S. Ganapathy, Siddayya, Ranganath, G. and Sree Lakshmi, A.

From Orchard to Market: A Comparative Cost and Return Analysis of Mango in the Realm of Agro-Eco-Tourism
Ramu, M. S., Umesh, K. B., Pavithra, K. N., Chandan Gowda, H. and Shilpa A Habib

The Impact of the Maize Value Chain on farmer’s Income in Davanagere District in Karnataka
Likhitha S, Manish K L and Channavira Gouda

Probilability of Silk Reeling Enterprises - A Comparitive Analysis of Filature and Automatic Reeling Units in Chikkaballapur District
Nandini, P., C. P. Gracy, Ranganath, G. and Swetha, B. S.

Impact Analysis of Innovation in Agribusiness on Farm Economics : An Overview
Mariya Shilpa Ekka, Rajkumar R and Ashish Timothy

Effectiveness of Agriculture Infrastructure Fund in India: A State-Wise Analysis
Deepak Shah and Jayanti Kajale

Transition in Broiler Production: The Technological Breakthrough of Environment Controlled Rearing in Kolar District
I.P. Deepak, R. Raghupathi, G. Ranganath, C.P. Gracy and Siddayya

Recommendations

38th National Conference on Agricultural Marketing Venue: UAS, Bengaluru - Dates: 17, 18 and 19th January 2025

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