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Invertis Journal of Management Year 2024, Volume-16, Issue-1 (January-June) Print ISSN : 0975-6310
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From The Editor’s DeskManish Gupta
‘Adopt-adapt-create’: An overview on the story of lux selling soap and stardomSaurav Kumar
Exploring the work–life balance of women in retail: A case study of shopping malls in the Bareilly regionShaheen Efrah Ali, A.K. Sarkar
Comparative analysis of NPA management policies: A case study of SBI and HDFC BankMohd Akhlak Hussain
Neuro-marketing insights: A neuroscience-driven approach to consumer- Centric marketing strategiesManmohan Bansal, Lipi Nogai
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