Functional analysis of marketing of blackgram in Lalitpur district of Uttar Pradesh Kumar Nimit1,*, Dey Gunadhar2, Rajawat Brijpal Singh1, Dwivedi Sudhakar3, Singh Sanjay Prakash3, Bhat Anil3, Singh Akshay Deep3, Saroj4 1College of Agriculture Sciences, TMU, Moradabad, Uttar Pradesh, India 2Department of Agricultural Economics, BCKV, West Bengal, India 3Division of Agricultural Economics and Agri-Business Management, SKUAST- J, Chatha, Jammu (J&K), India 4Councellor, Indira Gandhi National Open University, New Delhi, India *Corresponding author: nimittomar008@gmail.com
Online Published on 16 October, 2023. Abstract An investigation entitled “Functional Analysis of Marketing of Blackgram in Lalitpur District of Uttar Pradesh” was conducted in Blackgram grown four different development blocks of Lalitpur district during the agricultural year 2014-15. Five villages from each block, 15 farmers from each village were selected randomly, so as to constitute an ultimate sample size of 300 farm households. Primary data were collected by the survey method by interviewing the blackgram growers as well as different market functionaries involved through an especially structured and pre-tested schedule. In the study, the three types of marketing channels were identified to be followed by the blackgram growers, the first one channel was the Producer - Village trader - Processor - Wholesaler -Retailer - Consumer, second channels was the Producer - Commission agent - Processor - Retailer - Consumer and third was the Producer - Processor - Consumer. Functional analysis of marketing of blackgram reveals the highest traders’ profit in channel-III in terms of percentage. But traders’ profit per quintal declined from channel-I to channel-III. This ranged from  2241.65/qtl. to 2523.46/qtl. In spite of the highest number of intermediaries in channels-I, the highest marketing cost recorded in channel-II can be explained in terms of nonexistence of some functions in the former channel. The marketing efficiency was higher in marketing channel- III as compared to marketing channel-II and marketing channel-I because of relatively low marketing cost and marketing margin in channel-III. These were estimated at 1.35, 1.46 and 1.78 in channel-I, channel-II and channel-III respectively. Top Keywords Marketing Channels, Marketing Cost, Marketing Margin and Marketing Efficiency. Top |