Economics of marketing of cotton in Rayagada district of Odisha Rout R K*, Mishra M, Mishra S N College of Agriculture, O.U.A.T, Bhawanipatna-766 001 *Corresponding Author: sarbamishra@gmail.com
Online Published on 16 March, 2022. Abstract India, the world's largest cotton producer, grows cotton in 122 lakh ha (8.74% of the country's net sown area) and produces over 361 lakh bales of 170 kgs each. In Odisha, cotton is an upcoming crop. Many farmers in the western region, mainly from Rayagada, Bolangir, Kalahandi, Nabarangpur, and Nuapara districts, cultivate it as a cash crop. It is presently grown in 1.69 lakh ha, that is, 2.73% of the state's total cropped area and 5.8% of the state's total highland under crop. Present production is 4.65 lakh bales of 170 kg each (1.38% of the country's production) and productivity is 495 kg/ha (98.80% of the country's productivity). The study was conducted in the Rayagada district of Odisha to estimate the price spread and marketing efficiency in the marketing of cotton through different channels. Primary data was collected through a pre-tested questionnaire and various analytical methods like marketing cost, marketing margin, price spread and marketing efficiency were used to analyse the data. The results revealed that Channel I (Producer-Village Trader-Ginner-Consumer) was the most preferred channel through which 80.91% of produce was sold. Return received by the producer was highest in Channel III (Rs. 5700) and price spread was highest in Channel I (Rs.2200) which indicated that with increased intermediaries and length of channel price spread increased and return received decreased. Marketing efficiency (3.83) was highest in Channel III (Producer-Ginner-Consumer). Top |