Consumer Durable Industry in India -A Bird's Eye View Dr. Kumar K. Rajesh1, Mr. Kandasamy C.2,* 1Director, Dept. of Management Studies, AMC Engineering College, 18th KM, Bannerghatta Road, Bangalore-83 2Research Scholar, Anna University Coimbatore, Coimbatore, Tamil Nadu *Corresponding Author E-mail: kandhs_75@yahoo.com
Online published on 7 March, 2013. Abstract This paper examines the Indian consumer durables industry. In this research work, the author have examined in detailed the current consumer durable market in India. It witnessed a considerable change in the past couple of years. Changing lifestyle, higher disposable income coupled with greater affordability and a surge in advertising has been instrumental in bringing about a sea change in the consumer behavior pattern. Apart from steady income gains, consumer financing and hire-purchase schemes have become a major driver in the consumer durables industry. Top Keywords Consumer durables, quality, Indian market, price, Brand. Top |