Asian Journal of Management
Year : 2023, Volume : 14, Issue : 4
First page : ( 241) Last page : ( 245)
Print ISSN : 0976-495X. Online ISSN : 2321-5763.
Article DOI : 10.52711/2321-5763.2023.00040

Mobile commerce application and services - A study on customer perception

Narayanan M.^*

Research Scholar, Post Graduate and Research Department of Commerce, Vivekananda College, Tiruvedakam West, Madurai - 625 234. (Affiliated to Madurai Kamaraj University)

^*Corresponding Author E-mail: smnarayanan431@gmail.com

Online Published on 24 January, 2024.

Abstract

The recent years have seen an explosive growth in the mobile phone industry. The concept of anytime and anywhere internet facility with an inexpensive and comparatively smaller computing infrastructure is the driving force towards mobile commerce. With the advancements in the Wireless communication, mobile commerce has become a new paradigm for personal communication without any constraints in location. The present study for customer awareness and facing problems at mobile commerce applications. Consumers have embraced the web based e commerce in their day to day life in such a way that they cannot think of doing their tasks without any electronic channel and this has made businesses to extend their services beyond electronic channel into mobile channel. This study results that Mobile commerce play important role infecting human life. Mobile Commerce’s future seems to be extremely safe. In the previous few years it has been seen that the potential of M-commerce has paved a way to new emerging practices for businesses in today’s world and India is also showing the positive prints of adaptation of M-commerce platform for the same.

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Keywords

Mobile commerce applications, Customer perception, Awareness of mobile commerce apps, Benefits of m - commerce apps, Etc.

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