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Digital marketing towards entrepreneurship: A light in VUCA world Kaur Manmeet* Assistant Professor in Commerce, Govt. College for Women, Narnaul, Haryana (India) *Corresponding Author E-mail: rs.manmeet@gmail.com
Online Published on 24 January, 2024. Abstract Digital marketing is essential to use in VUCA world and new normal era. Entrepreneurs’ growths with the digital marketing have been discussed in the paper. Main purpose of the paper is to identify opportunities for entrepreneurs through digital marketing and to focus development of entrepreneurship by use of digital marketing. Entrepreneurs have problems and also chances to grow in the new normal era of digitalisation. During covid-19 period the transactions and online dealing for products increased which created the scope for further use of digital marketing for all types of entrepreneurs. In the paper different aspects considerable for digital marketing application and required for its successful implementation have been included. In the paper different aspects like cross cultural effect, gender perception and entrepreneurship, growth of rural entrepreneurship, awareness of students and entrepreneurship education, small entrepreneurs orientation and entrepreneurship and digital payment have been explained. All the issues are important to consider the effect in the growth of entrepreneurs by use of digital marketing. Success factors of three types including personal, organisational and outward factors have been included in the paper. For the success of any economy, industries and efforts of entrepreneurs must be on right side. In the VUCA world and the market after covid-19 period make working with digital marketing essential for growth of entrepreneurs. Top Keywords VUCA World, Digital Marketing, Consumers, Entrepreneurship, Entrepreneurs, New Normal Era, Covid-19 Period. Top | |
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