Asian Journal of Management
Year : 2011, Volume : 2, Issue : 2
First page : ( 71) Last page : ( 76)
Print ISSN : 0976-495X.

A Study on Consumers Confusions among Male and Female Students and Their Adoption of Reduction Strategies during the Laptop Purchase

Devasenathipathi T.^1,*, Saleendran P.T.²

¹Department of Management Studies, PPG Institute of Technology, Coimbatore

²Department of Management Studies, D.J. Academy Managerial Excellence, Othakkalmandapam, Coimbatore

*Corresponding Author E-mail: vijayangudevasena@gmail.com

Online published on 7 March, 2013.

Abstract

Consumer confusion is state of mindset of a consumer due to influence of ever experiencing of purchase related internal and external factors. Even though consumer confusion has been discussed much in western cultures, Still now no much attention paid in countries like India. This research articles brings attention of purchase related confusion perceived by the consumers in Indian Laptop market. The post –purchase recall survey was conducted among 259 males and female students in and around Coimbatore. The study found four types consumer confusion and various reductions strategies can exist in Indian laptop market. ANOVA test result reveals that both gender perceived same level of various confusion during the time of purchase.

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