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Perception of tourists towards wellness services in hotels-A case study of Rishikesh region Lasiyal Kamal Kumar Research Scholar, Department of Tourism Management, Dev Sanskriti Vishwavidyalaya, Gayatrikunj, Haridwar, India. Email id: kklasiyal04@gmail.com Online published on 16 November, 2019. Abstract Wellness tourism, as worldwide trend of the 21st century, has become an essential for the successful development of popular tourism destinations. Large number of tourists travels to wellness tourism destinations all over the world every day, with one objective-to maintain and enhance their physical, mental and spiritual health. Tourism market and Hotel industry is symbolized by thorough changes, so the duty and responsibility of the wellness tourism destinations management is to follow those changes watchfully, in order to be able to amend their offer to the current development. By amending such changes an essential wellness tourism product/services can be created, which will meet the requirements of the modern day tourists, who are becoming more advanced and challenging. Perceptions of tourists towards services of wellness service providers’ plays very important role in their satisfaction and future intentions. This is applicable to all services providing sector and is important theme in services marketing. The objective of this paper is to examine tourists’ perception towards wellness services in hotels in Rishikesh region. Top Keywords Wellness Tourism, Tourists, Perception, Hotel Industry, Wellness Services. Top | |
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