A study on brand preference of two wheelers with special reference to Honda Brands in Coimbatore City Dr. Pavithra S.1, Suresh M.2 1Faculty, Bharathiar School of Management and Entrepreneurship Development, Bharathiar University, Coimbatore, Tamil Nadu, India Email id: pavithra.sabapathy@gmail.com 2Research Scholar, Bharathiar School of Management and Entrepreneurship Development, Bharathiar University, Coimbatore, Tamil Nadu, India Online published on 4 March, 2019. Abstract Brand preference is what influences a buyer to choose a brand and make them buy. Brand preference is a conscious decision that influences a consumer to opt a brand from varied options available. A successful marketing strategy must include the brand preference of the consumers.. The study, aims at understanding the brand preference of customers towards Honda bikes. The researcher used both primary and secondary data; statistical tools like percentage analysis, ANOVA, and Chi-square test were used. The results shows that the respondents have a good reputation on the brand of the company and the company may increase their branches further for business development based on the brand and if the company tries to regulate the business practices then there is a chance of creating a good image for the company that will result in increased sales of the company. Top Keywords Brand Promotion, Customer, Marketing Strategies, Brand Preference. Top |