A study on advertsing factors influencing children towards purchasing the confectionaryfood products M Kumar Satish1, Dr. Narayana T. Aswatha2 1Research Scholar, Department of Commerce, Tumkur University, Karnataka, India, Email id: sam281187@gmail.com 2Research Guide, Tumkur University, Karnataka, India, Email id: aswathtn@gmail.com Online published on 16 October, 2019. Abstract Advertisement is playing a vital role in marketing industry, Advertisement is key to the organizations to increase the sales. Presently most of the kids are watching the advertisement through the various sources such as television, mobile, internet, newspaper, magazine etc.. Here the advertisement how kids are influencing their parents to get their desired products. In this research the researcher tries to find out how the kids are influenced by the various advertisement factors and how they are pestering to their parents to make purchase decision of confectionary products. Top Keywords Advertisement, Kids, Parents, Convenient food products. Top |