Growth of social networking sites business in India Siddhartha T. Venkata*, Assistant Professor, Priyanka C.V.**, Associate Professor * School of Management Studies, CBIT, Chaitanya Bharathi Institute of Technology, Hyderabad, Andhra Pradesh, India ** St.Mary's College of Engineering & Technology, Deshmukhi Village, Nalgonda District - Andhra Pradesh, India Online published on 13 February, 2012. Abstract Social network sites (SNSs) are increasingly attracting the attention of academic and industry researchers intrigued by their affordances and reach. In this article, we describe features of SNSs, propose a comprehensive definition and present one perspective on the history of such sites, discussing key changes and developments. We then discussed what drives millions to social networking sites. After briefly summarizing growth of SNSs in India and industry snippets, we discuss the articles in this special section and conclude with considerations for future research. Top Keywords Social Network, Definition, History of SNS, Growth of SNS, Driving Forces, Industry Snippets. Top |