Asian Journal of Research in Business Economics and Management
Year : 2013, Volume : 3, Issue : 10
First page : ( 124) Last page : ( 131)
Online ISSN : 2249-7307.

Indian Multi-Brand Retail Industry and Consumer Perceptions

Dr. Venugopal Pulidindi, Garg Amul

VIT Business School, VIT University, Vellore, India

Online published on 4 October, 2013.

Abstract

The India multi-brand retail industry is a flourishing industry both in terms of profit and employment generation. Several Indian players have entered the market. In December 2012, the Government of India cleared the way for Foreign Direct Investment (FDI) in this Industry. This paper is an attempt to study consumers’ perceptions of multi-brand retail, FDI and the marketing process used by key players in the industry.

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Keywords

Multi-brand retail, FDI, consumers, traditional Indian shopping, survey, Big Bazaar.

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