Asian Journal of Research in Business Economics and Management
Year : 2013, Volume : 3, Issue : 10
First page : ( 249) Last page : ( 262)
Online ISSN : 2249-7307.

Impact of Green Advertising on Consumers

Naresh Bura

Research Scholar, Department of Commerce & Business Management, Kakatiya University, Warangal

Online published on 4 October, 2013.

Abstract

Green concept in business became quite popular in the last 5 years. The applications of green in every business management discipline succeeded well with in a short period. Presently the companies and departments are focusing on bringing green flavor in their products, management policies, and programmes in order to attract the customers. The Green advertising which is a new concept in advertising has shown tremendous acceptance in the public. Many companies and industries are looking into the idea of going green which can help them to concentrate on consumer more as he is showing interest in everything that is green, in food, echo friendly appliances, organic food and even paying attention to greenery environment. The consumers are showing concern about environment as the green movement succeeded in influencing people to think on greenness. Hence, the present paper provide analysis on the success and challenges for green advertising and also the consumers perception on green advertising.

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