Asian Journal of Research in Business Economics and Management
Year : 2013, Volume : 3, Issue : 11
First page : ( 57) Last page : ( 63)
Online ISSN : 2249-7307.

Corporate Strategic Management: A Competitive Analysis

Dr. Gupta Abhishek

Administrative-cum-Accounts Officer & Head of Office, Sardar Swaran Singh National Institute of Renewable Energy, Kapurthala, Punjab, India

Online published on 7 November, 2013.

Abstract

Strategic Marketing Management is an intensive and comprehensive program designed for executives who want to develop a more strategic and disciplined approach to the marketing process. The program drives you through each of the critical steps of a strategic market planning process. Through its integrated curriculum and action-oriented approach, you will learn to master all the aspects of building a strong strategic marketing plan, from generating genuine market insights to strategy development and marketing program design. Marketing management constantly have to assess which customers they are trying to reach and how they can design products and services that provide better value (competitive advantage). Strategic Market Management helps managers identify, implement, prioritize, and adapt market-driven business strategies that will enjoy sustainable advantage in dynamic markets that are increasingly complex and cluttered. The intent is to provide decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision making and developing growth strategies.

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