Asian Journal of Research in Business Economics and Management
Year : 2013, Volume : 3, Issue : 11
First page : ( 109) Last page : ( 114)
Online ISSN : 2249-7307.

Customer Care and Services Some Observations

Rao K. Hanumantha

Assistant Professor, Laqshya College of Management, JNTUH, Khammam, India

Online published on 7 November, 2013.

Abstract

Service organizations like banks, insurance, education, hospital where the product is intangible and are heterogeneity, have to face tough competition in the market to imprint their image in the hearts of their customers. We find some organizations acting like monopolies which have no care for customers. The present study is made on some observations which are facts and experiences of the author in those service organizations which are not ready to provide services at the will of the customers, do not have the needed infrastructure but also those who are enthusiastic in serving the customers. Conclusions are made on ethical grounds.

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Keywords

service, ethics, customer, organization.

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