Asian Journal of Research in Business Economics and Management
Year : 2013, Volume : 3, Issue : 11
First page : ( 315) Last page : ( 327)
Online ISSN : 2249-7307.

The Model of Strategic Planning Process in the Project-Oriented Organizations towards Creating the Competitive Advantage

Baroon Mohsen, Parizi Mehdi Iran-Nejad, Mousakhani Morteza

Faculty of Management and Economics, Islamic Azad University, Science and Research Branch, Tehran, Iran

Online published on 7 November, 2013.

Abstract

The project-oriented organizations need to recognize the strategic issues and their impact on the organizational management in order to achieve a competitive advantage in the modern markets. These organizations should be able to manipulate the environmental challenges and adapt themselves with them through strategic planning and applying the expert-views. These organizations can only optimize their performance on the basis of dynamic models of strategic planning. The large project-oriented deal with a wide range of the strategic issues by applying their limited resources; a suitable model of strategic planning enables them to overcome this lack of resources which is a potential threat. The present paper aimed at proposing the proper model of strategic planning which leads to achieving market competitive advantage while ensuring the organizational structural integrity.

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Keywords

Strategic Planning Process, Project-oriented Organization, Competitive Advantage, Organizational Factors, Control Strategy.

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