Changing Face of India: It's Impact on Multinational Corporation Brand Building Thakur Sandeep Kumar*, Kaur Jaspreet**, Nautiyal Anupam*** *Assistant Professor, Tulas Institute, Graduate School of Business, Dehradun, Uttarakhand, India. sandeepthakur2022@gmail.com **Assistant Professor, Tulas Institute, Graduate School of Business, Dehradun, Uttarakhand, India. jaskaur16@gmail.com ***Assistant Professor, Tulas Institute, Graduate School of Business, Dehradun, Uttarakhand, India. sandeepthakur2022@gmail.com Online published on 2 July, 2018. Abstract There was a time when brand building in India was very easy, but now technology and consumers have changed so much that it has become a very difficult task. Brand building is being affected by various micro and macro-level factors, even though there is only one thing remain same for the brand building that is to completely understand the customer needs, but this is not enough for band building. Now Technology has significantly altered the lifestyle of Indian consumers. The new Indian consumer is pushing and pulling at two ends of the spectrum-rising consciousness and knowledge about global brands and standards of excellence, combined with openness towards homegrown brands that have got their positioning and value articulation right. To establish the strong brand have become more complex and challenging work nowadays in cutthroat competitions. This paper reviewed the recent changes in India and its impact on Multinational Corporation brand building in India. To make a strong brand in very big, diverse and complex nation require a profound comprehension of the cause that has directly or indirectly impacted on consumers. This paper examines the changing face of Indian and also discusses various challenges that can be faced by the Multinational Corporation as well as national companies in India. Top Keywords Brand, Multinational Corporation, Challenges, Advertising, Changing Face. Top |