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E-Banking - challenges and opportunities Dr. Uppal R.K., Director ICCSR Sponsored Major Research Project, D.A.V. College, Malout, Punjab. Online published on 14 December, 2011. Abstract The present paper analyzes the perceptions of the bank's customer regarding e-banking services. The survey was conducted in Ludhiana district of Punjab in October, 2008. The customers of almost all the bank groups exhibit their perceptions in favour of e-delivery channels. Among all the e-delivery channels ATM is the most preferred e-delivery channel. Age-wise, upto 25 and 35–45 age groups more preferred e-delivery channels. Similarly professionals more preferred e-services. Chi-sq test used to know difference in the opinion of the three bank group's customers. The paper concludes suggesting some strategies to enhance the e-banking services. Top Keywords Individual e-channel, Overall e-channel, Implications and Strategies. Top | |
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