A study on financial knowledge and behavior with special reference to Nadathara gramapanchayath, Thrissur, Kerala Dr. Nichlavose Preema Rose1, Sruthi T2 1Assistant Professor, PG Department of Commerce and Research Centre, Vimala College, Thrissur, Kerala, India. preerose77@gmail.com 2Student, PG Department of Commerce and Research Centre, Vimala College, Thrissur, Kerala, India. Online published on 22 June, 2017. Abstract Over the recent years, financial landscape in our country has changed considerably and has become complex with the introduction of many new financial products. So in order to understand the various risk and return associated with these products, a minimum level of financial literacy is a must. Financial literacy helps people to increase their level of understanding of financial matters, which facilitates them to process financial information and make informed decisions. This study has been conducted in Nadathara grama panchayath situated in Thrissur district, Kerala state using 120 samples proportionately taken from the selected wards using non-probability convenient sampling technique. To collect the primary data, a structured questionnaire developed by Bharat Singh Thapa (Feb 2013) was adopted for the present study. To achieve the objectives of the study ANOVA and correlation are the statistical tools used for analyzing collected data. Hence, in the present study, the researchers want to make an attempt to assess the level of financial knowledge and planning ability, which will help policy makers and regulators to frame appropriate strategies in order to increase and improve the level of financial literacy in the target population. In addition, the study aims at describing the effect of demographic variables on financial behaviour and attitude. Top Keywords Financial Knowledge, Financial Behaviour, Financial Attitude. Top |