Asian Journal of Research in Banking and Finance
Year : 2017, Volume : 7, Issue : 6
First page : ( 109) Last page : ( 116)
Online ISSN : 2249-7323.
Article DOI : 10.5958/2249-7323.2017.00052.9

A review of literature cultural entrepreneurship and entrepreneurial narratives

Dr. Kumar Surendra

Assistant Professor, Department of Business Administration, H.N.B. Garhwal University, Uttarakhand, India.

Online published on 22 June, 2017.

Abstract

Cultural entrepreneurship encompasses the journey from culture to the market, building up on the cultural aspects and developing those cultural strengths into offerings that are representative of the culturally driven tastes of the audience they are being catered to. The entrepreneurial process is laid with challenges and to build a unique and distinct identity and conform to the institutional establishments at the same time. One big challenge to cultural entrepreneurship remains to gain legitimacy and hence acquisition of resources for the nascent enterprise. In this context, research has revealed the important role narratives play in this pursuit. This paper tries to identify the importance of narratives in building up of cultural enterprises and reviews research to establish a relationship between narratives and the legitimacy dawned on ventures which leads to acquisition of resources.

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Keywords

cultural entrepreneurship, acquisition of resources, narratives, legitimacy.

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