To Study the Demographic Profile of Investors, their Attitude and Preferences towards various Investment Avenues in Stock Market Ahmed Kafeel Research Scholar, Baba Ghulam Shah Badshah University, India, kafeel786123@rediffmail.co Online published on 17 July, 2017. Abstract Investors are investing in stock market as number of investment avenues are available for them with different risk and return characterstics. Investors, acquire these securities from the stock market depending upon their requirement and needs in order to create and construct that portfolio where they are able to generate superior risk adjusted returns. Similarly, their preference for different types of stock varies according to their requirements. Moreover, investors with difference in their income, age, occupation, education and across other variables have preference for different avenues. The researcher has made attempt in the present study to define in detail demographic profile of the investors in the study area and then to study investors across different variable their preferences for different avenues. Moreover, different investors have different investment motives for investing in volatile market. Some wish to get higher returns, some invest because of liquidity, some for tax purpose etc. The researcher has attempted to study investment objectives of the investor and in order to achieve the objectives strategy used by the investors to achieve the desired results. Top Keywords Stock Maket, Demographic, Investors Preferences, Attitude, Investment Avenues, High Returns. Top |