Orientation and Perception of Educated Youth towards Investment Avenues: A Study in Delhi-NCR Chauhan Srishti1, Dr. Indapurkar Kavita2 1Junior Research Fellow, Amity University, Uttar Pradesh, India. srishtichauhan.90@gmail.com 2Professor, Amity School of Economics, Amity University, Uttar Pradesh, India. professordrkavita@gmail.com Online published on 16 February, 2018. Abstract A low level of financial literacy among the educated young population is reported not only in developing countries like India but also in the developed countries like Japan. The present study investigates the levels of financial knowledge among the educated youth from different domains and finds if there is any significant difference in this regard, along with other demographic variables like gender and family income. The study further investigates the risk perception of the sample population from various domains with respect to important investment avenues in the country. The aim is to study how the youth are likely to show their financial behaviour in the light of the levels of financial literacy they possess. For the purpose, primary data was collected using a validated tool. ANOVA was applied to get the associations. The results indicate majority of the youth possessing poor financial knowledge with significant difference across the domains. Gender and family income was not found to have a significant influence on the financial knowledge. Perception of instruments doesn't differ significantly across domains. Top Keywords financial literacy, financial education, risk perception, financial planning, youth, ANOVA. Top |