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Asian Journal of Research in Marketing
Year : 2015, Volume : 4, Issue : 2
First page : ( 45) Last page : ( 63)
Online ISSN : 2277-6621.

Degree and Direction of Mango Exports from India using Marko Chain Analysis

Dr. Chandra R. Satish*, Dr. Satish B. Sowmya**, Dr. Achoth Lalith***

*Professor and Head, Department of Management Studies and Research, Vivekananda Institute of Technology, Bangalore, India

**Professor and Head, Department of Management Studies and Research, Don Bosco Institute of Technology, Bangalore, India

***Professor and Dean, Department of Diary Economics and Business Management, Dairy Science College, Bangalore, India

Online published on 27 April, 2015.

Abstract

India stands first in the world in the production of mango. It is producing 17695 000MT in the year 2012–13 with the area of 2480 000 ha. India exports mango to more than 33 countries in the world. The export of mango in 2000 -01 was 37,109 M.T. and it increased to 58, 863 M.T. in 2010–11. The value of exported mango was Rs. 16481 lakhs in 2010–11. Though India is having world's more than 40 per cent mango production, Indian share in international market is comparatively very less. It was 5.97 per cent in volume and 3.96 per cent in value in the year 2000. In the year 2010–11, India's share was 4.36 per cent in terms of volume and 3.11 per cent in terms of value. Thus, there is very vast scope for increasing export of mango from India. Looking in to this some of the question arises, how Indian mango is playing the world market? Which country has maintained the consistence in importing Indian mango? and Which country is importing more mangos’? Hence, this paper will address the above question.

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Keywords

International Market, Mango, Exports, Markov Chain Analysis, Regression analysis.

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