Asian Journal of Research in Marketing
Year : 2015, Volume : 4, Issue : 2
First page : ( 109) Last page : ( 116)
Online ISSN : 2277-6621.

Explanation the impact of Entrepreneurial orientation on Market Orientation in SMEs

Fendereski Faezeh, Didehkhani Hossein

Department of Management, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, Iran

Online published on 27 April, 2015.

Abstract

Unique characteristics of small and medium-sized enterprises (SMEs) differentiate their marketing functions from those are large-scale. This paper is to investigate how entrepreneurship approach influences SMEs’ market orientation. To do so, we determined 180 SMEs in Iran as the population of our study from which 120 selected as the sample size. Also SPSS 16 and LISREL 8.8 software were used to analyse and test research hypotheses. Results showed that Entrepreneurial orientation would lead to improving SMEs’ market orientation.

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Keywords

Entrepreneurial orientation, market orientation, SMEs’.

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