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The Effect of Brand Prestige on Brand Preference and Word of Mouth: The Moderator Role of Customer Involvement Dr. Upamannyu Nischay K.*, Dr. Bhakar S.S**, Chauhan Alka Singh*** *Assistant Professor, Prestige Institute of Management, Gwalior, India **Director, Prestige Institute of Management, Gwalior, India ***Aluminous of Prestige Institute of Management, Gwalior, India Online published on 27 April, 2015. | |
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